On the other hand, Snapchat had 173 million users in the second quarter of 2017, and that figure included users from all of its features, not just their “stories.” Snapchat’s CEO said that user growth was not a priority, since he did not consider Snapchat a social network, but rather a camera company. One year after its launch, Stories had 250 million daily users. 4 Now, Snapchat had some serious competition. In 2016, Instagram, owned by Facebook, introduced its own “Stories” feature. So, what happened? Snapchat’s Decline Competition From Instagram Stories In 2016, the app had over 100 million active users.
By August 2014, 40% of 18 year olds in the US used Snapchat daily. 1 With its popularity on the rise, the app caught the attention of Facebook’s Mark Zuckerberg, who offered its creators $3 billion for it in 2013, but they declined. By December 2012, that figure had risen to 50 million snaps per day. Snapchat was released in September 2011 and one year later its users were sending 20 million snaps per day. At any point, the recipient of a snapchat can take a screenshot, but the sender will be notified. Over the years, its capabilities have expanded to allow for text chats, stories (videos or photos that all of a user’s contacts can see that last 24 hours) and branded content. For those who don’t know, Snapchat is an app that allows users to send temporary photos or videos to others.
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